YOUR KEY TO CONSISTENTLY CLEAR & COMPELLING MESSAGES

Now THAT WAS Fast

THE NEED IT RIGHT NOW SCENARIO

The wall clock reads 2 PM. Your boss, Pete, jogs his big frame across the floor straight towards your cubicle, a black, three-ring binder in hand and a furrowed frown on his face.

Your KMCP by Green Power Copywriting

You've been here before. You know what's coming!

 

But today is your 25th wedding anniversary.

You've been planning this "little event" for two months!

Pretending you don't see Pete,

you whip your swivel chair around to avoid his approach.

 

Don't meet his gaze, you think, lowering your eyes.

"Adam." Pete huffs, out of breath. "Got another rush job. And I need it yesterday! You're the only one free to handle it!"

 

NOT AGAIN!

The last time you got another "I need it yesterday!" job was only 2 weeks ago.

  • It was Angela's Sweet 16 birthday, and you didn’t show up until after her party.

  • "Where were you, Daddy?" she cried. She didn’t even let you kiss her tear streaked cheek.

  • If the same thing happens tonight … you don't even want to think about it!

"Adam," Pete apologizes, "I know it's your anniversary today. But honestly, this really shouldn't take long."

"MY CONSTRUCTION COPYWRITER" TO THE RESCUE

YOUR PERMANENT SOLUTION

“You know we're promoting our new plumbing fixture line...the Dauntless, right? Well, we're trying something new. And it's a copywriter's dream!

We had Green Power Copywriting develop a Key Message Copy Platform for our new line of faucets."

  • Pete drops a glossy, black 3-ring binder on your desk. “Everything you need to know about the product is right here. Plus, they've got a new tagline we're going to A-B split test."

  • The cover sheet reads Dauntless Pro Faucet Line: Key Message Copy Platform.

  • You let Pete talk while you leaf through the binder and see one of the tag lines.

"THE DAUNTLESS: DRIPLESS FOR LIFE"

KMCP is YOUR KEY to SUCCESS
  • That's THE big feature of the new line, a waterless faucet with a lifetime guarantee against drips.

Pete's still talking, "Our KMCP is so complete; you can almost do a cut-and-paste job for the major copy elements;

  • It has different sections on the target market.

  • A whole section on the voice you'll be using to write your piece.

  • A well-written page on how the faucet works.

  • Our Product Positioning Statement.

  • Pre-written copy designed with one strategic focus, so we can always stay on message.

  • And they've even provided sample headlines to use!

  • You just have to fill in the blanks to fit the purpose of the e-mail, brochure or whatever you're working on.

  • Then, every time we draft a new marketing piece, it ties in with all previous marketing."

THERE'S MORE YOU HAVEN'T READ YET

But by now, you are impressed. You're very impressed!

Pete says, "So don't worry about being late. Just use this KMCP to pound this out and e-mail it over to Terry. Then take the rest of the afternoon off!"

  • Pete flashes you a big toothy grin, and looks back over his shoulder.

  • "Happy Anniversary, Adam. And tell Jennie the same. You're 25th, right? My how time flies."

You turn to your computer.

  • This could only take a half hour, you think.

  • And, sure enough, it did!

REPETITION BUILDS REPUTATION

The first half of this story is all too familiar in today's marketing departments.

Adam's story could be your own. You probably have one of your own.

  • Right Now copy projects are dropped on thousands of desks still covered with Right Now work piles.

  • Right Now projects make everyone's life more difficult, and cost the company dearly in lost sales.

  • Right Now copywriting does nothing to build up your brand nor broaden your customer base.

  • Why?

RIGHT NOW PROJECTS ALL SHARE ONE FATAL FLAW - INCONSISTENT MESSAGING

You, and everyone in your department, are at the top of your game. You may even be among the best in the business. But without a consistent product message, your prospects won't complete the buying process, the goal you strive for every day.

  • Remember, "Repetition Builds Reputation!"

  • That old saying is as true today as it was when it was first uttered, decades ago.

It's a simple fact: many companies, perhaps your competitors, have already discovered this simple-to-use and economical tool that eliminates messaging problems.

"KEY MESSAGE COPY PLATFORM"

Its sole purpose is to make sure everyone in your department stays on message!

A KMCP contains all the "core" messaging about a single product or service.

WHAT IT IS AND WHY IT WORKS

  • Utilizing a KMCP, your marketing materials maintain a consistent style, "voice" and message.

  • Simple to use, it's a cost-saving, time-saving, business-building device.

  • In this age of instant messaging, it's a tool more businesses have discovered they can't do without.​

 

No matter your job description, everyone in the marketing department from the Chief Marketing Officer to the Junior Copywriter needs their own copy of the KMCP for every product or service you sell.

YOUR KEY MESSAGE COPY PLATFORM​

Your KMCP provides everything you need to know to make your job easier and more efficient.

  • MAKING YOU AND YOUR TEAM MORE PRODUCTIVE

  • GENERATING MORE SALES

  • RECEIVING BIGGER ROI FOR EVERY ADVERTISING DOLLAR SPENT

HERE'S HOW – EFFICIENCY

Every KMCP solves the "Right Now" problems by eliminating the time and labor, intensive research and head-scratching that happens for every marketing piece you prep.

 

For each product or service, it's a One and Down because your customized KMCP includes:

  • A CURRENT MARKET STATISTICS SURVEY SECTION containing all the available data, facts & figures about your specific, target market.

  • A PRODUCT INFORMATION AND DATA SHEET with pertinent information about your products materials, components, and manufacturing processes.

  • A COMPLETE BENEFITS AND INFORMATION SECTION listing all benefits and features, and suitable copy for each, including headlines, subheads, and leads.

  • A CURRENT MARKETING PRODUCTS SECTION that Includes all brochures and marketing pieces you already use, not limited to;​​​​

    • Blogs, etc.

    • Company newsletters.

    • Web pages.

    • E-mail.

    • Landing pages.

    • Lead-Gen.

    • White papers.

    • Case studies.

    • Webinars.

    • Presentation materials.

    • Press releases.

    • And articles.​

  • A TESTIMONIALS SECTION with the current testimonials already being used, the contact information for each, and recommendations by your sales department for potential sources of additional testimonials.

  • A TAGLINES PAGE with new taglines you can try out using an A-B split test.

CONSISTENCY

No matter how quickly a marketing piece is needed, or how last minute the demand, a KMCP keeps every marketing piece you produce on message, on track, and laser-focused with;

  • A UNIQUE SELLING PROPOSITION STATEMENT for your product or service, written in crystal clear, persuasive language.

  • AN EMOTIONAL SELLING PROPOSITION STATEMENT detailing the emotional hot buttons you can push all along the buying process, keeping your buyers tuned in and wanting more.

  • A PRODUCT POSITIONING STATEMENT making a bold, provable, powerful statement about your product's position in the marketplace.

  • A "HOW IT WORKS" PAGE with a description written so clearly that anyone can understand how your product works.

  • A VOICE PAGE describing the voice through which all copy for this product is written.

ECONOMY

Think of it as a document that's so thorough and so complete anyone in your marketing department can pick it up and go to work;

  • Without having to go through hours and hours of tedious research.

  • Without having to come up with attention-grabbing headlines at a moment's notice.

  • Without having to spend hours collecting all the brochures, the white papers, case studies, lead-gen e-mails, articles, landing pages, etc.

  • Without having to waste additional time, money and resources on messaging that doesn't work and doesn't produce measurable results.

  • In short, everything you need to create a lead-gen or sales marketing piece is at your fingertips.

KMCP is YOUR KEY to SUCCESS
Green Power Copywriting Consistency
Green Power Copywriting Consistency

NOW ASK YOURSELF

"WHY IS EVERYONE IN THE COPYWRITING BUSINESS TALKING ABOUT KMCPs?"

Why are so many businesses, in so many industries, getting a tight grip on their messaging to gain a big advantage over the competition?

WHY ARE THEY TURNING TO KMCPs TO DO IT?

  • And if you haven't yet worked a KMCP into your budget and organizational flowchart, why not?

  • Key Message Copy Platforms should be your FIRST go-to tool for EVERY product and EVERY marketing piece.

  • EVERY time!

IF YOU FEEL STRONGLY ABOUT YOUR PRODUCTS AND SERVICES

AND WHAT THEY CAN DO FOR YOUR PROSPECTS

CALL TOM COALSON RIGHT NOW

921.557.1278.

Ask an Expert - Ask Tom Coalson

MY CONSTRUCTION COPYWRITER​

Ask an Expert - Ask Tom Coalson

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